|Tuition Fee / Year||￥29800 (RMB)|
Program InfomationAbout the Program
1. Training ObjectivesThe BA Program of Business Administration (BBA) aims to cultivate students with
high moral, good knowledge and innovative spirit. Our students will be suitable for all
kinds of enterprises engaged in marketing, marketing management, senior international
corporate marketing and global marketing.
1) Mastered the necessary computer skills.
2) Have certain analytical ability, creativity and decision-making ability.
3) Desired to learn the economic theory of economics, business management,
marketing and international business
4) Have some basic knowledge about Chinese culture, politics, economy and history
would be better.
3. Core Courses
Principles of Management
Principles of Marketing
China Economic Introduction
Sales and Customer Relationship Manage
Integrated Marketing Communication
4. Advantages and Strengths
Our faculty consists of 38 full-time members, including 10 professors and 12
associate-professors. More than 90% of the staff has Ph.D. degrees in the related fields
and 50% had the experiences of study or research abroad as Ph.D. candidates or
researchers. Furthermore, more than twenty reputable professors from outside Shanghai
University work part-time to collaborate with both the teaching and researching staff.
This major is based on Marketing and Management Studies. Graduates should manage at
least one foreign language, computer skills, Merchandise sales, market research and
forecasting, business negotiation, marketing planning, E-commerce applications,
marketing and management skills.
5. Career Plan
The graduates of SHU BBA are recruited into challenging roles, in a broad range of
industries. Some of them choose to stay in China and some return to their own countries
and work for the companies which have trading business with China. Generally speaking,
they can be engaged in the areas like consulting, finance, accounting and marketing.