DHIC CREDIT & INTERNSHIP PROGRAM
|Tuition Fee||￥16,000 (RMB)|
What You Will Gain
China’s fast growth and its integration into the world economy create opportunities for international hospitality industry but foreign companies also face the challenge of adjusting their way of doing business in China. To thrive in doing hospitality in China, understanding the changing and complex market environment, the country’s policy making as well as Chinese language and culture is crucial. This program is designed to provide students with a multi-dimensional understanding of China Business in the area of hospitality industry.
This well-tailored, multi-disciplinary program focuses on all specific areas relevant to doing hospitality in China. With relevant theories and up-to-date practical applications, the program aims to equip students with systematic knowledge of business practices and the ability to analyze changes in government policies and regulations that affect business operations in China.
Meanwhile, the six-month internship in name-brand hotels also helps students understand the business environment and the current status of hotel management in China. Students will have adequate opportunities to communicate with Chinese clients and cultivate abilities in business. In addition to RMB 2000-5000 living allowance, students can also gain benefits of staff training, free work meals, accommodation, team construction activities, etc. Those who do a great job in the internship will get certificate and acquire worldwide approval from the hotel Group.
The program is offered by the Faculty of School of Economics, SHU-UTS SILC Business School, School of Foreign Languages, School of Management and College of International Education at Shanghai University. The curriculum of the program covers various aspects of hospitality and tourism in China, including hospitality market, tourism industry, tourism management, hospitality management, etc. The curriculum also includes Chinese language study, Chinese culture and cross-cultural study for all international students. Additionally, we will also arrange company visits related to hotel industry as well as invite some higher managers to have interactions with students.
Insurance : RMB 800 (Compulsory)
*This fee is charged according to the Chinese government regulation. You will pay this fee when you arrive in Shanghai University.
On-campus accommodation during study period (Optional):
RMB 70 per night for double room
RMB 140 per night for single room
*There are many students applying the on-campus accommodation every semester. So the availability of the dormitory depends on the order of applications.
1. Hospitality Market Strategy in China （5 Credits）
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the marketing theories. This course enables the student to make marketing strategy decision in an professional way. This subject introduces the basic elements of the marketing management process used by modern companies. It incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer and business buyer behavior, and segment markets. It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion
2. Chinese Tourism Industry （5 Credits）
China's tourism industry is one of the fastest-growing industries in the national economy and is also one of the industries with a very distinct global competitive edge. This course provides an introduction to the study of tourism: basic conceptions, definitions, features of tourism and theories are introduced. This course mainly combines the lecture and tutorial of case study to qualify students with the development of China's tourism industry. Many tourism development cases of China will be discussed in the class in order to make international students have better understanding about tourism practices in China.
3. Communication Skill （5 Credits）
The course is designed to help students understand the main cultural issues that must be taken into account when doing business in a multicultural setting. To this end, the course provides students with a basic understanding of the invisible cultural differences in values and norms, communication patterns, way of thinking, negotiation strategies and management styles. Besides this, this course prepares students to be ready for cultural differences or cultural conflicts they will encounter when working with people from different cultures in their future so that students will learn how to communicate with people from different countries, how to adapt to different cultural environments, how to dobusiness in a new culture, how to avoid, diagnose and resolve cultural conflicts in the workplace. Therefore the major objective of this course is to develop students’ intercultural communication competence, which is a required skill for all professionals in the 21st century.
This is a case and interaction - oriented course with examples and cases primarily from the instructor’s hands-on experience as an intercultural researcher, trainer and consultant for global companies, like Media Market failure in China, Best Buy failure in China, Geely-Volvo acquisition, Shanghai Auto acquisition of Korea Sangyong motors, Lenovo-IBMPC acquisition, TCL acquisition failure, Daimler Chrysler acquisition, etc.
4. Asian Economic （5 Credits）
The objectives of the course are to enable each student to get the basic framework of some Asian countries and area’s economics. The simple history, the politic system, the economic environment, and the basic economic systems of 10main Asia countries and area, such as Japan, South Korea, HK, Singapore, Thailand, India, Taiwan, Mainland of P. R. China, Malaysia, Indonesia are introduced. Some basic economic data are compared among those countries and area. In the Asian economic course, the student will understand the different Asia countries or areas are experiencing different economic increasing models. Different views and points are encouraged in the class discussion.
5. Tourism Management-Principles and Practices of Tourism in China （5 Credits）
This course provides an introduction to the study of tourism, where tourism is examined from the perspectives of a phenomenon, an industry and as a field of study or research. As a phenomenon, the major factors that contribute to its development, growth and decline both in the world and in China are analyzed. As an industry, the course looks at the various sectors (tour operators, hotels, tourist attractions, transportation companies) that comprise the tourism system and how they interact with each other. As a field of research, major tourism theories are introduced. Basic definition sand concepts relating to tourism’s political, environmental, economic and cultural impacts are also discussed. The course will spend much time to discuss cases in China in order to make international students have better understanding about tourism practices in China from the above three perspectives.
6. Hospitality Management Studies （5 Credits）
The course provides overview of structure and financial performances of hospitality industry; food and lodging, resorts, tourism enterprises, attractions and related operations. Focus on orientation to customer service, cultural/economic trends and career opportunities. The aim of this course is to help students understand, gain knowledge, and develop an appreciation of the multifaceted elements of hospitality management by exploring all aspects of the field including: travel and tourism; lodging; food-service; meetings, conventions and expositions; and leisure and recreation. While the focus is on basic hospitality and management principles, this course also reflects the impact of current social, economic, technological, and political factors on operations in the field. Further, students are offered information on the array of careers available in the various segments of the hospitality industry.
This course is intended to provide an overview of business in contemporary China, addressing topics in economic reform in China, joint venture and wholly owned foreign investment law and practices, an overview of Shanghai as a financial banking, and manufacturing and commercial center, international trade, and economic law in China. In addition, this course will examine Chinese history, contemporary society, and the role of philosophy, religion, and education in Chinese life in order to put business in China in a cultural and historical perspective. This overview introduction to Chinese culture, history and society provides vital background information to put the current dynamic socioeconomic change and rapid business development in modern China in context.
8. Chinese Language: Beginning Level （5 Credits）
This course is designed to improve the students’ abilities in listening, speaking, reading, writing and translating according to the students’ Chinese levels. For the beginning level, it acquaints students with basic phonetics, minimum vocabulary for everyday conversation, and elementary knowledge of Chinese grammar. The students also practice Chinese character writing. The course stresses listening and speaking practice while providing an overall grounding in elementary Chinese including reading and writing. It aims at laying a preliminary foundation for the learner to make further studies of Chinese language. For the advanced level, it enables students with comprehensive Chinese language listening, speaking, reading and translating abilities.