Shanghai University

Program Infomation

About the Program

1. Training Objectives

The BA Program of Business Administration  (BBA) aims to cultivate students with
high moral, good knowledge and innovative spirit. Our students will be suitable for all
kinds of enterprises engaged in marketing, marketing management, senior international
corporate marketing and global marketing.
2. Requirements
1) Mastered the necessary computer skills.
2) Have certain analytical ability, creativity and decision-making ability.
3)  Desired  to learn the economic theory  of economics, business management,
marketing and international business

4) Have some basic knowledge about Chinese culture, politics, economy and history

would be better.
3. Core Courses

Microeconomics
Macroeconomics
Principles of Management
Principles of Marketing
Financial Accounting
China Economic Introduction
Consumer Behavior
Distribution Strategy
Sales and Customer Relationship Manage
Integrated Marketing Communication
Global Marketing

4. Advantages and Strengths

Our  faculty consists of 38 full-time members, including 10 professors and 12
associate-professors. More than 90% of the staff has Ph.D. degrees in the related fields
and 50% had  the experiences of study or research abroad as Ph.D. candidates or
researchers. Furthermore, more than twenty reputable professors from outside Shanghai
University work part-time to collaborate with both the teaching and researching staff.

This major is based on Marketing and Management Studies. Graduates should manage at
least one foreign language, computer skills, Merchandise sales, market research and
forecasting, business negotiation, marketing planning, E-commerce applications,
marketing and management skills.

5. Career Plan

The graduates of  SHU BBA  are recruited into challenging roles, in a broad range of
industries. Some of them choose to stay in China and some return to their own countries
and work for the companies which have trading business with China. Generally speaking,
they can be engaged in the areas like consulting, finance, accounting and marketing.